Party Line, is a bi-monthly subscription curated by Ashtin Berry that looks to make wine drinking a musical experience. This is more than just a wine box but a total curated experience that gives subscribers access to playlists, art & other visual assets to evolve the wine drinking experience at home. More fun, more delicious & more socially engaging.
Why Music?
“Music is a world within itself, with a language we all understand.” -Stevie Wonder
Music is the great connector and so should be wine. Wine has always had access issues. Some of those barriers can be attributed to price and production, but the language of wine is also quite intimidating and class-based. Drinking should be fun, and one thing that brings us all together is our love of music, even if our tastes are incredibly diverse. Like music, wine styles and tastes are diverse. By shifting from a palate-based perspective to a musical perspective, we allow the consumer to choose the depth of knowledge they wish to gain, ranging from pure enjoyability to music theory simplified as a road map to learning their wine tastes. Taste is profoundly personal and cultural. We are simply curating to help consumers find what they enjoy tasting; the why is extra!
What type of music will be featured in the wine boxes?
The wine box will be curated based on genres, instruments, time periods, and at times they will be artist-specific. As we grow, we hope to launch multiple lines of boxes to cater to specific tastes.
Music Theory vs. Musicology
Music theory is a field of study that describes the elements of music and includes the
development and application of methods for composing and for analyzing music
through both notation and, on occasion, musical sound itself.
Party Line, we will be using New Musicology.
New musicology is a term applied since the late 1980s to a wide body of work
emphasizing cultural study, analysis, and criticism of music. Although New Musicology emerged from within historical musicology, the emphasis on cultural study within the Western art music tradition places New Musicology at the junction between historical, ethnological, and sociological research in music.
